Capital Technology Group Blog

If you’re searching for a copier for your office, regardless of your volume of business, Capital Business Machines has a full line of Kyocera copiers for color or monochrome in whatever size you need; from small desktop models to high-volume multi-function systems.

In fact, if you’re looking for copier sales in Little Rock, AR, Capital Business Machines is your one stop shop for all of your equipment needs, whether you need a high-volume, high speed copier that won’t cost you an arm and a leg to operate, a color network printer to centralize your in-house printing, a high capacity shredder to keep sensitive documents secure when no longer needed, or high-tech business applications designed to streamline your workflow and contain operating costs.

Because we’re an authorized Kyocera dealer, you know you’ll be getting the quality and durability of an internationally recognized equipment manufacturer along with the service and responsiveness of a trusted local dealer.

And when you partner with Capital, you won’t be going it alone, as we believe in keeping the highest standards of product maintenance to ensure that your office equipment is running at peak efficiency for the lowest possible operating costs coupled with the longest possible service life.

We even provide bundled services intended to streamline management of your output, reduce IT workload, eliminate waste, and even minimize your company’s environmental impact. All of which helps to save money and increase profit margins for your company.

So, when you’re searching for a copier for your office, why settle for just a copier? At Capital Business Machines, business is our business, and for over 75 years we’ve been providing businesses just like yours with the latest in technology and product support. You might even say it’s in our DNA.

Call Capital today at 501-375-1111 or contact us online and whatever your needs may be, we’re ready with the solution.

When you’re shopping for office copiers and printers, you have several considerations, such as price, durability, ease of use, to name a few. In today’s environment, most office equipment manufacturers build durable offerings that are priced competitively, while engineering divisions strive to design interfaces that are simple and intuitive. But in today’s competitive business environment, TCO is what separates the pack, because the last thing you want is to purchase an inexpensive copier or printer only to find out it costs an arm and a leg to operate.

That’s a race Kyocera is in to win. If your office routinely copies and prints, Capital Business Machines has a Kyocera product that boasts the lowest TCO (total cost of ownership) in the business.

Whatever your business, whatever your needs, Capital Business Machines has the Kyocera office equipment, and the professionals to analyze your requirements for a perfectly tailored fit so you can take advantage of the lowest TCO in the business.

If you’re ready for your business to accelerate light years ahead of the competition, Capital will customize a document management program that will get more out of your office than you ever thought possible.

Give us a call at 501-375-1111 or contact us online and let Capital put you in the lead.

One of the biggest conundrums for some businesses regarding business copy machines is the color/monochrome debate that is certain to begin raging when looking at the numbers. But, when dealing with copy machines and printers for business, what works best for one may be a painful and costly mistake for another.

At Capital Business Machines our business is helping your business thrive by making sure you have the best office copiers for YOUR business, not some one-size-fits-most mistake that you can’t afford.

For example, let’s say you install a Kyocera ECOSYS M6526cdn Color MFP but your print needs rarely stray beyond spreadsheets, memos, and letters. You’ll have an excellent printer that you don’t get full use of but costs more to operate than your use can justify.

On the other hand, if you opt for a Kyocera ECOSYS FS-4100dn Monochrome Desktop Printer, you’ll get much faster print speeds and lower operating cost in an economical package that will serve you well for many years. As long as you only print monochrome. Run many color print jobs and the cost of outsourcing will increase the price of the “less expensive” monochrome option well beyond what you would have spent for the right equipment at the start.

Both are fine machines but we use these illustrations to demonstrate how deciding the color vs. monochrome question involves more than a price/features comparison. What you print, how often, how fast, how many, how much color, how much monochrome, the list of considerations seems daunting but is well worth the effort if the goal is to maximize efficiency and avoid unnecessary expense.

Don’t risk a costly mistake. Come to Capital Business Machines instead. We’ll review your print needs along with initial and ongoing cost calculations and make recommendations that will keep you in the black no matter what color you print.

We also offer managed print solutions and a wide selection of Kyocera printers and copiers that will take the pain out of your office document management headaches.

Call Capital Business Machines at 501-375-1111 or contact us online and we’ll help you get the most out of the business copy machines that are right for you.

These days, few businesses have the luxury of simply answering the phone and taking orders... Direct sales continues to be a key component of small business growth. New competition is constantly entering the marketplace, and your sales team needs the right resources to keep your business competitive. Leave-behind sales materials are a cost-effective way to demonstrate higher value for your goods and services, and are an important part of the sales process.

When it comes to sales collateral, you need something that won’t get thrown away like a piece of junk mail. Sales materials should be printed on quality paper, feature quality imagery, and definitely printed in color. Here are a few reasons why:

1 Colors trigger emotional responses and inspire action. Much research has been published on the psychology of color, and the findings are interesting. Cool colors like blues, purples, and greens are calm and relaxing. Warm colors like reds, oranges, and yellows inspire action. Once you've decided on your message, choosing the right colors is an important way to support your message.

2 Color is more informative. If you really want to showcase your product and show your clients what you truly have to offer, color sales materials will do a far better job of telling your product's complete story.

3 Color images are more memorable. Studies have shown that consumers have higher recall of color imagery vs. black and white, and they perceive higher value for products that use color advertisements. Customers that perceive higher value are usually willing to spend more.

4 People keep colorful materials longer. Newspapers get thrown out every day, but people hang onto glossy color magazines much longer. If you create sales materials that look too good to throw away, you’re that much closer to making the sale.

5 Colors showcase your brand. You worked hard to develop a logo and color scheme for your brand, and customers need to see that brand on everything. Your brand is your identity, and that identity is what inspires customers to pick your company, not your competition.

Maybe you think you can't afford to create high quality printed materials in-house, but the truth is that you can’t afford not to. Saving money by printing in black and white is false economy that can put your business at a competitive disadvantage. Fortunately, Capital Business Machines is here to help with high quality Kyocera color copiers and printers and many lease or purchase programs to fit your budget.

Capital Business Machines has been serving Arkansas for over 75 years, and we want to add you to our list of satisfied customers. Give us a call at (501) 375-1111, or click here, and let us help you maximize your revenue by arming your sales force with color printed materials that will make a powerful impression, and help generate new business!

When we communicate, how we say things is often just as important as what we say. And any good salesman (or poker player) will tell you that we often tell people a lot without speaking at all. Learning to interpret and send nonverbal cues turns a good communicator into a great one.

The same is true with the design of printed materials. Advertisements are designed to seek out attention and generate interest. Catalogs and leave-behind sales materials highlight what you have to offer in an appealing way. When it comes to internal correspondence, your team members deserve an attractive message just as much as your customers. The bottom line is that style can be just as important as content.

Here are a few things to keep in mind as you create your documents:

Use of Color. It's well-known that colors have symbolic meanings. Blue symbolizes peace and tranquility. Green sends a very earthy message. Greys and browns indicate stability and strength. Color combinations (like red, white and blue, for example) can also be quite powerful. The important thing is that your color choices should compliment, and not contradict, your organization or your message. Red and yellow are great colors to promote a big sale, but probably not appropriate to use to advertise a bank or a law firm.

Composition. The rule of thirds is a popular composition rule that dates back to prehistory. In short, you start by imagining a 3x3 grid on your document surface, dividing the page into thirds horizontally and vertically. The intersecting points are where you should place your key focal points. This breaks up symmetry, and creates the illusion of action through use of negative space.

Graphics and Visual Aids. Charts are a popular way to present a large amount of information in a concise, easily understood format. Restaurants put boxes around their most profitable menu items to drive sales. And many images conjure up reflexive emotional responses: American Flags, hearts, smiley faces, etc. Linking your message with strong supporting imagery makes a powerful impression on readers.

Desktop publishing is as much a science as it is an art, but it doesn't take long to learn the basics. And once you've created those high quality documents, it’s important to use the right hardware to produce them. At Capital Business Machines, we carry a large selection of multifunction printers and copy machines to meet your imaging needs.

The fun has only begun once you get your new equipment installed. We offer training, help-desk support, and onsite maintenance. Click here, or give us a call at (501) 375-1111, and let us know how we can help you create high quality print materials to establish your brand, and grow your business!

Our Internet-connected world now operates in a new era of business. Advancements in technology have enabled a greater level of interaction between people and business unlike ever before in history.

Along with these new human achievements comes a new level of efficiency.

Every document produced by your business is important, from conception to production to storage (or destruction.) Here are the top five ways that the world of print has changed in recent years with regard to business:

1 High-quality documents result in more sales. The appearance of your sales and marketing collateral will have an impact on your closing ratio. Color laser printers such as the Kyocera ECOSYS P6030cdn will produce sharp materials that will impress your potential clients.

2 Technological advancements facilitate rapid document production. When your business needs the ability to reliably produce a high volume of documents, your printer's speed can be a bottleneck. This is no longer a problem with multi-function printers (MFP's) which are capable of up to 80 pages per minute.

3 Don't worry about running out of supplies. With document solutions from Capital, our software monitors the amount of toner in each printer on your network. We will be at your business with a new toner cartridge before you even know you need it.

4 Multi-function printers are more than just copiers. MFP's are network-enabled devices capable of printing, copying, and scanning documents. The latest generation of devices can handle massive workloads, all while keeping individual employees' print jobs separated and ready for pick-up.

5 Save money on managed print solutions. Why buy a new copy machine when you can just pay per page? Managed print solutions enable your business to have the very best document production equipment without the huge capital expenditures. It also means that you will have a maintenance staff for your equipment, never run out of supplies, and always have peace of mind.

Click here to read more about our Managed Print Solutions.

With over 75 years in the business, Capital Business Machines is the industry leader in document and printing technologies. Give us a call at (501) 375-1111 or contact us online. We'd love to talk to you about achieving your business goals.

When purchasing new printing equipment for your office, you will find that there are many new options on the market. You may begin to wonder about your current needs and how to effectively plan for future expansion -- so where do you start?

Our clients rely on us to make the right decisions for their document production. We have extensive experience in this field. As we help you plan, we are always considering the types of devices available. Here is a quick guide to the different types of printers and copy machines on the market:

1 Color Copiers Color copiers are capable of printing in both color and black & white. The need for these resilient devices often comes about when communication through color is necessary -- whether it's for internal or client-facing documents. These days, copy machines do so much more than just copying... Click here to check out our color copiers.

2 Black & White Copiers When speed is key and color is not necessary, monochrome copiers get the job done fast. We have B&W copiers capable of producing documents up to 80 pages per minute! On top of that, these modern copiers are capable of so much more than just simple document imaging... Click here to view our B&W copiers.

3 Color Printers Color laser printers are a cost-effective way to produce high-quality documents that communicate with your target audience best when in color. Desktop models are available, as well as high-volume shared devices. Click here for our color printers.

4 Black & White Printers Black & white printing suits well in most environments. You need a printer that produces a sharp quality and high contrast for easy reading. Click here for our B&W printer line-up.

5 Multi-Function Printers (MFP) Most folks have seen an MFP in their lifetime, though they didn't know that it was called an "MFP". Previously referred to as a "copy machine," multi-function printers get the job done by acting as workstations capable of copying, printing, scanning, and faxing documents all on one device. These super-efficient workhorses are the technology that can take your business to a new level. Click here to view our line-up of color MFP's and click here for our B&W MFP's.

When your business relies on documents, a trusted partner like Capital can help you achieve a level of efficiency that you didn't know was possible. We can help you leverage these technologies to save your business time and money.

With 75 years of experience helping businesses accomplish their goals, we'd love to help you out. Give us a call today at (501) 375-1111 or contact us online.